Danny Sullivan on Reciprocal Linking


...Google combats these attempts by identifying what it considers "artificial" link structures and adjusting or eliminating their influence in the rankings. Google has also recently taken action against reciprocal link pages, link "farms," and guest books, downplaying their importance in its link analysis algorithms....
BY Danny Sullivan


Danny Sullivan is the Editor of Search Engine Watch, a site that deals with search engine issues for Web marketers and general search engine users.

 

Until recently the best thing you could do to get good rankings in the search engines was get a lot of links with your main keyword in the link text. Reciprocal links, paid links, run of site links, they all worked great as long as you had put your keywords in the link text.

Bad News

Those Days are Gone : (